24.06.2025Evelyn Ýr
It has now been four weeks since we opened the Icelandic Sheepdog Heritage Center, and it is safe to say that the reception has been fantastic. Many people have already visited the center, both in organized group tours and as individuals.
We feel the gratitude of Icelanders that the national dog and its story now have a space and a place to be visible and preserved.
Several foreign visitors have come specifically to see the exhibition, as they own—and even breed—Icelandic Sheepdogs in their home countries.
Every day, tourists come to us to experience the Icelandic horse and are often very surprised to learn upon arrival that there is not only an Icelandic horse but also an Icelandic dog. Many of them take the opportunity to visit the center before or after their riding tour, and the guestbook is filling up with words of praise.
We have received excellent coverage in both Icelandic and foreign media.
Morgunblaðið published a great article right after the opening (see photo).
The Icelandic Kennel Clubs magazine Hundasámur, featured an article (see here).
SSNV, the Association of Municipalities in Northwest Iceland, covered the opening, and the project has twice received grants from the Northwest Iceland Development Fund.
The local newspaper Feykir published an article about the Heritage Center, and the Farmers journal Bændablaðið, of course, also had its finger on the pulse.
I was interviewed on a morning radio show yesterday, and you can listen to the episode here.
A journalist from RÚV North Iceland is expected today. We will see when it will be broadcasted.
On social media, coverage appeared from the North Iceland Marketing Office and on "Iceland Route 1 and Beyond."
The Danish Icelandic Sheepdog Owners’ Association published an article in its magazine, and an article in the Kennel Club in the UK is forthcoming.
We are extremely grateful for the reception and all the coverage about our Icelandic Sheepdog Heritage Center.
Sómi, Hraundís, and Fönn always greet all guests and journalists with a smile and do their part to uphold the image of the national dog.
The Heritage Center is open every day from 9 am to 6 pm.
Lýtingsstaðir, 561 Varmahlíð.
561 Varmahlíð
Phone: +354 893 3817
[email protected]