The Logo

I think it is necessary to start promoting the project as soon as possible, and for that, a beautiful logo is needed.

Sómi had to be in the logo, as he is the beginning of everything related to the Icelandic Sheepdog here at the farm. Since he and the turf houses at Lýtingsstaðir are inseparable, it was decided to include them as well.

I commissioned a young woman from the United States who owns and breeds Icelandic Sheepdogs across the sea and does dog-related marketing materials (greyfindesign.com/home-dog). Kristine Olivia designed the logo for me based on this picture of Sómi.